About the Project
Henderson Dip is truly a local product through and through. Mary Lou Higgins Henderson was born in Spokane, WA in 1922, and created the original recipe. Her son now carries on her legacy of providing tasty dips to local Spokanians. In 2016, Henderson Dip’s loyal following was requesting dry versions of their favorite dips so they could easily take them on every picnic, camping trip, and family adventure. The Henderson family saw this as a great opportunity to provide delicious spice blends that could be added to sour cream, Greek yogurt or cream cheese. These versatile spice blends can also be used as a dry rub on your favorite meat.
Blue Tiger Studio handcrafted a social media ad campaign in order to get the Henderson Dip brand get more local recognition so the community could experience the true deliciousness of these dips and versatile dry spice packets. Now that they can’t do product samples anymore, they want to encourage people to buy at the local grocery stores or order online. We also helped Henderson Dip to keep their website updated with their new list of local distributors.
We directed a video project and hired the talented team at Inland NW Media to capture the essence of this fun brand by shooting a video for their social media accounts. This shows how well the Henderson Dip spice packets can do on a camping trip. Check out the video here!